Fashion describes one’s standard and lifestyle of living and ASOS is now a demanding and trending fashion related hub known for selling out over 80,000 brands in market. The company own a variety of cutting edge fashion contents that are made available in market by the means of localised mobile and web experiences online. The company is sharing its centres in countries like UK, US, China and Europe reaching to each and every part of the world. But the main question that thrives in mind is from where it got started and the answer is below.
Its origin where and when
The company came into existence under founders Quentin Griffiths and Nick Robertson in 1999. The founders are still engaged in company as its non-executive director. They started the business with the view of providing customers having experience to wear out celebs brands and accessories. It thus got registered in 1999 making the whole plan go live in March 2000 under the name AsSeenOnScreen (ASOS). The idea raised the company on heights earning them Best Trendsetter Award by The Sunday Times in 2001. They expanded their business looking on international market in France, Germany and US in 2010 and later further launched three more sites in Australia, Italy and Spain in 2012.
What made it popular?
As above mentioned it was named a trendsetter in 2001. The company gained popularity selling out more fashion things then just clothes on their site. They started working and are working focusing on tomorrow and mainly young adults. Their step to feature out and encourage the young ones for uploading pictures on social sites like Instagram and Twitter with Asos products added up a gain to reputation of site. Now they are employing about 4000+ employees having revenue of £1.9 billion according to 2017 report. All the credit goes to better use of technology like mobile shopping by the company.
How is it working in US?
The site is active in US but with higher international shipping rates. Looking upon the increase in demand of customers they have went upon the USGoBuy package according to which the users can buy the items at cheaper international shipping rates and can buy fashion clothing with discounts. With this app they can make purchase at any ASOS US online store and enjoy the home delivery at affordable and cheaper rates. The company has also started up with new fulfilment center in Atlanta to better serve out American customers. It is now expected to open in the fall of August with one million square feet area. It is known that the sales have increased in US since mid-2000s with US being one of the company’s top 5 markets.
It is thus spending out $40 million on its second U.S distribution center to support the growth of sales and hoping out it to be a major market in future.