Ackermans Overview
We are talking about the second best clothing store of South Africa as per South African Consumer Satisfaction Index in 2015. Ackermans is well known for serving as the chain of retail stores in the business of clothing since 1916 and is headquartered in Cape Town, South Africa.
When it got started?
The company was started in 1916 with the efforts of Gus Ackerman and is now serving with over 700 retail stores nationwide providing products in clothing, clothing accessories, footwear, homeware, cellular and financial services. At present, they are employing over 3,622 persons and according to 2012 financial report they have generated the revenue of R 5 billion.
The first store of the company was started in Wynberg, Cape Town that turned out into success but in 1960s it was acquired by Greatermans and then was sold to Edgars in 1970s. In 1984, it was again sold to Pepkor and this decision came out to be of greater success for the company to establish its name as a brand in the country running out above 200 outlets in year 2000. The number of outlets has increased since then with expansion also in other countries including Botswana, Lesotho, Namibia, Swaziland and Zambia.
What makes them so popular?
The brand of clothing is not just known for its name but also for quality and for a vision that was seen by its founder to build up such a store where customers could find great products at fantastic prices. They are now the leading value fashion retailer for the whole family as they have wide selection for ladies, kids, babies and men bringing the joy and value to their everyday life.
Aside from all this, they include the Ackermans Club that offers a host of benefits, ranging from the Dial-a-Teacher service, club magazines, funeral cover and many more. Plus they also have a Rewards loyalty programme under which you are offered stars on every purchase converting into cash-back vouchers to be used in stores. They also have the highly affordable funeral insurance that offers you financial support which is a need for family.
Why to choose them?
The following points describe best about the company and preference;
• They have a large retail footprint: They are easily available stores all over Southern Africa so getting funeral plan through them is quick and convenient.
• They offer high quality products: They have stringent quality measures ensuring unbeatable value for money.
• They know how to deal with customers: They understand what a customer needs and what fits best in their lives with funeral insurance needs.
