We are talking about the Canadian e-commerce company that is available with services like online shopping on internet as a multi-merchant coupons and saving website since 2011. The company is headquartered in Toronto, Canada working under parent organization, Emerge Commerce with 51-200 employees.
When was it started?
The company came into existence on 7th January, 2011 by Drew Green and Trevor Newell. They both managed to start such an initiative where customers were allowed to purchase products from the list of approved partners on the website. The inside story goes like this, both were childhood friends and they were interested in starting up a venture involving e-commerce when they saw the opportunity that Canada lacked a market leader like Amazon so both stretched out their plans for Shop.ca by quitting their jobs in 2011. Green became the major shareholder while Newell was the president.
The company raised $27.4 million ahead of its launch in July 2012 by Torstar Corp. and including capital from Slaight Communications. Later, it was undertaken by the private equity firm Emerge Commerce Inc. and was re positioned to start a new base towards “content and coupons” shifting from e-commerce marketplace.
Why is it so popular?
The company is now slowly getting positioned as Canada’s leader in online shopping. They are popular and known for their unparalleled service, authoritative selection of products and for rewarding members on every purchase under a social loyalty program. This works perfect in providing a unique Canadian experience with brands, products and services which customers want and expect from the trusted retailers, manufacturers and service providers through a universal shopping cart and one account. They are using cloud-based Marketplace-as-a-Service (MaaS) to let their certified partners get on the platform and sell out their products to Canadians.
Aside from this, the site since its launch in July 2012 has grown incredibly as a retail site in Canada plus also getting rated among top 10 most visited e-commerce sites in Canada.
In the end, we can say it brings in the trends in fashion, lifestyle, gadgets and travel and is offering both shopping and saving online.