EA Sports Overview
It’s a division of video game industry working under Electronic Arts since 1991. It is like a gaming brand that publishes and develops sport video games trying to create a realistic effect with pictures and commentators in real like John Madden. The company works on its motto, “It’s in the game” showing out reality and proofing their aim by having the legal rights to use players and team names as they are. The parent company, EA, was established in May 28, 1982 by three managers of Apple Computer Inc. who decided to focus on marketing software games. The trend widespread and the company mainly focused on entertainment business. It is being headquartered in Redwood City, California.
Approximately, 3.9 to 4.7% of total world population is active or frequent player of video games and even United States with above 50% population scores the top status in video game market. The population mainly includes the generation that is born in past 25 years with preteens, teenagers and young adults. The company keeps their main focus on franchise and sports related
games that earn them a repeat sales with loyal fan following. Technological innovation and marketing strategy of selling out their products directly to over 80,000 retailers has gained them access to international market in Europe and Asia. The competition is also high with great gaming giants in market like Nintendo, Microsoft Xbox and Sony Playstation, as they have been in war with each other since past 10 years without seeing a defeat. The company is working on its gaming series like FIFA, NBA Live, NHL, Madden NFL and NASCAR that are popular in the world.
What actually raised the company as leader?
EA Sports was actually the real boost to parent company when technology was almost nonexistent. Initially, the technology was limited in functions to models like ERP leading to payroll, word and other dashboard creations. The credit of success goes to information technology that brought in the sound business formulating new strategies. This change grabbed the opportunity moving from traditional methods to new knit technological world. They soon became top producers in market having good sense of business and dealing. The customers became satisfied with products but their only goal was not just done as they thought of little extra by asking customer’s feedback about games, understanding their requirements and implementing changes accordingly. They thus maintained a well balance between business and technology to work for long run.
They have a strong hold over IT industry with exclusive database services to extract data out on customer requirements and work on enterprise planning activities. Many companies are down in market due to its standard and quality thus EA worked on limiting itself to build video games and provide patches in upcoming versions. It makes around 43% share of the pie that means including other labels of parent company in income.
Problem faced
The company is working at top in market but yet had to face out certain problems which include shutting off publishing places and studios further letting go their employees who were not up to expectations. Even Scrabble game launched out in 2008 with Hasbro was a huge failure due to software issue. They still overcome the trouble to finally maintain their profit in positive numbers.
