Countdown Supermarket Overview
We are talking about the subsidiary of Woolworths NZ that is well known for fully serving as a retailer with supermarket chains in New Zealand since 1981.
The company is active in the market for 37 years and is headquartered in Auckland, New Zealand with 18,000+ employees.
When was it established?
In 1981, the first-ever store was established by Rattray's Wholesale in Papanui, Christchurch.
The company soon started making profits and was then acquired by Foodland Associated Limited (FAL) Australia in 2006 followed by Woolworths NZ.
After this, they never looked back and started some attractive schemes to take their business to the next level plus get some more customers.
In 2009, the name of the store was rebranded to Countdown and the company made partnerships with BP and Caltex through the AA Smartfuel program.
Now the company has reached up to 184 stores in the market and is being the largest single supermarket chain in New Zealand serving about 3 million customers every week.
They provide more than 20,000 different products in each of their stores having an in-store team supported by four dry grocery distribution centers, three fresh produce distribution centers, two meat processing plants, one seafood processing plant and a central office.
Aside from all this, they are also the franchise co-ordinator for the Fresh Choice and SuperValue banner groups.
What makes them popular?
Comparing the size of the supermarket then it is normally larger than the average New Zealand supermarkets.
Aside from this, they are committed providers to get the customer satisfied with the choice, value, and convenience thus enhancing the shopping experience.
They are an e-store with product categories that include bakery, drinks, food, fruit/vegetables, canned food, meat/seafood, frozen food, kitchenware, personal care and many among others.
They also offer Onecard loyalty program to earn and redeem reward points plus also have an Onecard Visa Credit card that provides customer special interest rates, special savings and much more at zero annual fees.
What’s new?
The company planned for single-use plastic carrier bag free at checkouts and through online shopping in 2018 thus contributing to remove an average 350 million plastic bags per year.
References
https://en.wikipedia.org/wiki/Countdown_(supermarket)
https://www.countdown.co.nz/about-us/our-company