Morrisons Supermarket Overview
Morrisons is a retail firm operating their store in the United Kingdom. The company was established in 1899 by William Morrison. The central office of the organization situated in West Yorkshire, England. As of 2017 records, the revenue of the firm was GB £16,317 million whereas the operating income of the company in the same year was GB£305 million.
More than 132,000 employees are working with the firm for operating their stores in the United Kingdom. The company operates more than 498 stores in South of England, Wales, and Scotland. The firm also has the store in Gibraltar which is the only store outside Great Britain. The firm also listed in London Stock Exchange. The Morrison only has a 10% share in the company. The Chief Executive Officer of the company is David Potts. The Mike Green and Greybull Capital acquired M Local stores.
Morrisons Supermarket Operations
The firm offers their grocery in categories named as Fresh, Bakery and Cakes, Food Cupboard, Frozen, Drinks, Beers, Wines & Spirits, Household, Home and & Garden, Health & Medicines, Toiletries and Beauty, Flowers and World Foods. In Beers, Wines and Spirits category, the Morrisons offers products related to Beer, Craft Beer, Kegs, Perry and Lambrini, Barware and many more. In 2005, the company acquired a part of Rathbones Bakeries. In 2007, the Morrisons a store in Swindon. The Morrison Economy brand sold product related to food and drinks. The Economy brand is the fastest growing grocery brand in the United Kingdoms.
The customer can download Morrisons More App. The app provides several features named as club benefits, less paper and many more. The customers can receive several benefits named as 5 points per £1, 5 points per liter, Morrison fivers and many more. The Morrisons app is available in App Store and Google Play.