Ross Dress for Less Overview
36 years old, Ross Dress for Less brand works as off-price departmental store that includes the products ranging from clothing, footwear, furniture, beauty, bedding, jewellery to house wares in the list. The company is headquartered in Dublin, California, United States with Barbara Rentler as CEO of the company at present.
In 2015, it generated out the revenue of US $11.94 billion with employees over 77,800 in number as counted in year 2016.
How it got started?
The first of such type of store was opened up in 1950 by Morris “Morrie” Ross in San Bruno, California who later sold that out to William Isackson. Finally in 1982, it was undertaken by Mervyns Chain of department stores changing out the format to off-price retail units. The success counts in number as the stores made expansion to 107 in number spreading out in 18 states.
Why is it so popular?
The brand carries the designer and name brand fashions for men, women and children. It also provides the 20-60% discount throughout the store when compared to other
departmental stores. They have grown since past 30 years in to a $12.9 billion Fortune 500 Company and are now working on keeping the costs low so that they can save the cost and provide it to customers. Now they are active with 1,412 Ross Dress for Less stores in more than 37 states including the District of Columbia and Guam. They are also known for “no frills” or no window displays, fancy fixtures or decorations thus helping out more to customers in order to save more from it. They just keep things simple and offer people great buys in the stores every day.
They are the America’s largest off-price retail chain giving the customers full control on dealing and the purchasing power as they work directly with the manufacturers to provide you the latest design and styles.
They are involved with communities in partnership with the Boys & Girls Clubs of America leading out the goal of providing proper academic success and building up the living standard with confidence.