Misfit Wearables Overview
Misfit is a consumer electronics manufacturing company selling their products across the world. The main headquarters of the company situated in San Francisco, California, United States. The company founded on October 14, 2011, and presently operated by The Fossil Group who acquired it in November 2015 for US$ 260 million. The company is known for their wearable technology items. The company founded by Sonny Vu, John Sculley, and Sridhar Iyengar. The company motivated by the 1997 apple’s Think Different slogan. The company first product Shine launched in 2012 at Indiegogo. They released a water-resistant fitness band in November 2014 and start manufacturing home automation and smartphone controls. The company user of Flash and Shine wearable products can control light bulbs, door locks, thermostats, and home entertainment products from their wearable gadgets. After the acquisition, this electronics organization releases Ray and Specter Bluetooth Earbuds.
The company collaborates with Coca-Cola hospitality program in 2014 Olympic Games where they distribute their products to VIP Guest, Olympians and fans. Also, the organization partnered with Swarovski for launching crystal jewelry with Misfit Shine. In 2015, the company collaborated with Speedo and launched a water-resistant activity tracker which can be used by the swimmers to monitor laps in the pool.
Misfit Products & Solutions
The Misfit manufacture wearable products named as Smartwatches and Fitness Trackers. The company provides several types of fitness trackers to the customers named as Misfit Ray, Misfit Shine 2, Misfit Flare and Swarovski Activity Crystal. The company provides several types of accessories to the customers named as Necklace, Wrist-worn, Apparel, Batteries, Headphones and many more.
They also provide two apps to users named as Misfit Link Smart Button and Misfit: Fitness and Sleep. The key feature of the Misfit Link App is wireless controls connected home devices, control music, advances shines in a presentation and many more.