Fitbit Overview
Fitbit is a consumer electronics manufacturing company selling their products across the world. The company established on March 26, 2007, and their main headquarters situated in California, United States. As of September 2018 records, the Chief Executive Officers of the company is James Park, and Chief Technical Officers of the company is Eric Friedman. The company is the owner of the subsidiary named as Pebble which is a smartwatch manufacturing company. The company previously named as Healthy Metrics Research, Inc. and they changed their name later. The company was runner-up at 2008 TechCrucnch 50. In the list of 2016 Deloitte Fast 500 North America, the company ranked on the 46th position.
History
James Park and Eric Friedman are the founders of the company. On May 7, 2015, the company stated that they have registered for the IPO and NYSE listings. The Fitbit started stock trading with symbol Fit. The first product launched by the company was a Fitbit Tracker. In 2016 the company stock gets 50% low. The company acquired the Pebble on December 7, 2016. In January 2017, the company bought the Vector SRL for $15 million.
Products
The company manufactures several types of products like Watches and Tracker. The trackers of the company include products such as Charge 2, Alta HR, Alta, Flex 2, Ace and Zip. The watches of the company come with several features to the customers named as 4 Day Battery Life, Play and Store more than 300 songs, Contactless Payments, Heart Rate Tracking, and Swim proof.
The mobile app of the company is available on iOS, Android and Windows 10 mobile. The Fitbit app of the company provides several features to the users such as GPS Tracker, Log Activities, Log Food, daily and weekly challenges, heart rate tracking and many more. The user can also share their progress picture and achievement badges with friends.
