About Etisalat Abu Dhabi
We are talking about Etisalat, a public multinational company in the world of telecommunication industry. They are serving the largest mobile network in the world with being on 14th position plus having the customer base of over 167 million in 15 countries across Asia, Africa, and the Middle East.
The company accounts for total revenue of AED52.4 billion with net income of AED8.6 billion as per a report in 2018.
When it got started in Abu Dhabi?
The company came into existence on 5th October 1976 and is headquartered in Abu Dhabi, United Arab Emirates. It also has representative offices in London, Paris, New York, Frankfurt, Amsterdam, and Singapore. The company which got established four decades ago has now made a mark of being the country’s first telecommunication service provider.
It originated as a joint-stock of local partners and International Aeradio Limited, a British company with 60% shares under the UAE government. With time the UAE government provided both regulatory and control powers to the company thus developing
the telecommunication sector and raising it to be the 6th largest company in the Middle East.
It also got ranked by Brand Finance as the Most Valuable Portfolio Brand in the Middle East and North Africa breaking out the record of $10 billion barriers of portfolio value.
What services did they provide in the market?
Among its services, the Etisalat is raising the quality of brands such as Ufone, Etisalat Misr, Mobily, PTCL, Maroc Telecom, Mauritel-Mauritania, Sotelma, Moov and Etisalat Afghanistan with specialty in mobile, landline, internet, carrier &, Wholesale, ICT &, digital solutions, business solutions, and TV cable.
Among its internet home services in UAE they include 3G and 4G mobile internet access, broadband internet plus the prepaid and post-paid dialup services that are on-demand. Aside from this, they have iZone which is Wi-Fi hotspot service in cafes, restaurants and shopping malls. Recently, they launched out plans for local and national HD calls across UAE with better business IT solutions.
What makes them so popular?
They are working hard keeping in mind their vision of ‘Driving the Digital Future to empower societies’ with an aim to go for best-in-class customer experience on international and domestic platform with some attractive returns to its shareholders thus initially raising their support for economic development in all operating markets.
The company has become the first telecom operator in the Middle East & North Africa region to launch commercial 5G wireless network in the UAE with Expo 2020 becoming its first commercial customer in May 2018.