Ebony is considered among the world’s best published lifestyle magazine in African-American market. It’s an English monthly magazine that got started in Chicago, Illinois by John H. Johnson since 1945 under Johnson Publishing. We can consider the magazine as the number one source for an authoritative perspective on the black community. It has now reached up to 11 million readers by providing best features of initiating conversation, promoting empowerment and celebrates aspiration. The monthly magazine has worked harder for best thinkers, hottest celebrities, trendsetters and next generation leaders plus is easily available on newsstands and iPad.
It’s not just a news magazine but it’s like a movement for black Americans showing and presenting out community culture with hot and trendy topics. They serve the point analysis and original reporting with broad spectrum of daily thoughts and opinion on national level.
The magazine made its first start in 1945 when founded by John H. Johnson of Chicago. He was a person who went for his first publishing venture, Negro Digest (1942) that was pocket sized. Later, he founded Ebony and published its first issue on 1st November, 1945. The magazine in start initially highlighted the sport and entertainer American personalities but later shifted its focus upon all other sorts of black achievements. It made up to 1.8 million circulations in 21st century finally reaching to the top of success. The magazine was such a success at that time that in 1972 the Magazine Publishers Association selected Johnson as “Magazine Publisher of the Year”. Johnson also worked for another magazine named Jet with highly emphasizing on news and entertainment.
What it contains?
It contents about black history, entertainment, business, health, occupations, personalities and sports. Mostly the favour is given to black community inspiring an appreciation of black heritage and commemorates encouraging African-American contribution to American society.
Not only in printed form, it also add presence on internet with community powered site on hot topics and advice, critical conversation, entertainment and breaking news about social black life in America. For online audience, it captures laugh-out-loud humour provoking and inspiring dialogue connecting all points of African-American world. The sister site is also available by address www.jetmag.com. Ebony also adds a list each year with “100 Most Influential Blacks in America” adding a star to its success. They have made a cover recreation for many historic and iconic covers sealing out the moments in time-epitomized photograph featured in Ebony collection since 1945. They have the main motive to share these legendary threads of history with the world.
The magazine completing its 71 years in 2016 got sold to Clear View Group, a private equity firm and will be known by the name Ebony Media Operations, LLC. According to recent report, it has sold out 1.3 million copies as total circulation all around the world in 2017.
It is in short the heart, the soul and the pulse of Black America.