Avon is one of the most popular direct selling organization having more than 6.4 million representatives. The company is based in New York City, United States and employ a workforce of more than 36,500 people. It is a multi-level marketing company that trades publicly on New York Stock Exchange as AVP. The founder of the company was David H. McConnell who started selling books door to door in September 1886. According to 2013 records, the revenue of the company was US$ 9.955 billion. However, after that their revenue is falling every year due to tough competition with Amway, which is the largest direct selling enterprise in the world.
The business model of the company is involved both doors to door as well as brochures for advertisement of their products. Persis Foster Eames Albee was the first Avon lady. There are small retail sections in some of the company’s training centers having skin-care products, such as washes, serums, creams, etc. In order to recruit sales representatives, multi-level marketing technique is used by the company.
The company has operations in more than 100 countries across the world. Some popular brand names of Avon are Skin So Soft, Mark, Avon, and Avon Naturals. The company was also a member of US Direct Selling Association till 2014.
Some of the well-known ambassadors of company’s products are Ashley Greene, Lucy Hale, and Lauren Conrad.
In addition to their corporate works, the company is heavily involved in the charity work through their organization Avon Foundation. This non-profit organization is the largest corporate philanthropy that works for the causes related to the women around the world.