Get To Know the Key Truths About As Seen On TV
Just as the name suggests, As Seen On TV is a general nameplate for products advertised on the television in the United States for direct-response mail-order through a toll-free telephone number.
Their advertisements, also known as infomercials, are usually 30-minute shows or two-minute adverts during commercial breaks.
The advertised products can range from kitchen, automotive, household, cleaning, health and beauty products. Besides, they also offer exercise and fitness products, books, toys and games for kids.
Below are key truths about As Seen on TV that you never knew:
The industry was founded in 1980 by Kevin Harrington. In the late 1990s, the company moved to retail as proposed by the Chief Executive Officer of Telebrands, A.J. Khubani who designed the logo.
The company later took its sales to the Internet.
In 2015, a new corporation was formed and launched as a multi-vendor marketplace, allowing sellers and manufacturers of TV products to sell their catalog through its website, New Easy.
The red logo with a phrase is now in the public domain and can be used on packaging or in businesses without trademark violation or fee.
Prominent marketers of the company include As Seen On TV, Inc., Thane, K-tel, Time-Life and Space Bag.
The company mainly serves US citizens. It also provides services such as Pest Control, Customer Care, and Shipping Services. Besides they offer products like Flashlight, Top Brass Pocket Hose, Spin Spa Body Brush, etc.
It operates from its headquarters based in Fairport, New York in America.
The Pros and Cons Of As Seen On TV
Pros* Price –
They offer their products at pocket-friendly prices.* Quality products –
They offer nice and high-quality products to their customers.* Junk –
They also provide secondhand goods.* Great Marketing –
When it comes to marketing, the company makes sure that the products do not only meet the eye but also interact with emotions.* Easy Ordering
– making an order from their catalog is very easy as they provide a specified selection of products.
Cons* Poor Customer Care Service –
There are a lot of complaints about the customers' review section about poor customer service.* Inability to contact Company –
Due to incompetent customer service, it’s always hard for customers to reach the company.* Long shipping duration –
they take a long time before shipping products to their destinations.* Poor delivery than promised –
some of the products delivered to customers do not match the exact order made.
As Seen On TV operates as AsSeenOnTV.com. The corporation operates the website that offers the products by the largest retailers in the world. Apart from the televised items, they also offer a wide range of non-televised products.