We are talking about the Mexican company that is well known for dealing in retail business and offering consumer goods. The company got started in 1968 and is headquartered in Monterrey, Nuevo Leon, Mexico. In 2012, the company generated the revenue of US$8.0 billion earning the net income of US$277.4 million with its 93,700 employees.
When was it founded?
The company was founded by Francisco and Armando Martin Borque, the two entrepreneur brothers in Torreon, Coahuila in 1968. The company experienced exceptional growth by operating under the brand name Soriana, Mercado Soriana, Super City, Hypermart, Mega hypermarkets, Soraina Express and Clubes City Club. The company in 2007 purchased Supermercados Gigante to increase the number of stores that turned out to be 606 in year 2012. The shares representing the company have been listed on the Mexican Stock Exchange since 1987 with a slate key Soraina. In 2006, they moved headquarter to the bigger city of Monterrey, also in the north of Mexico.
Talking about the competition then Wal-Mart is one among them to go for brisk competition in prices and services with Soriana, so they both go for posting receipts about certain products sold in stores that are cheaper than another and thus local shopper know about their best deals.
What they bring in products?
They have the market which includes the expensive and complete line of food, clothing, general merchandise, basic services and health products that satisfy the different groups of customers. They are present with more than 3.2 million square meters of retail floor that have been distributed throughout their store formats and are also active in throughout 32 states of Mexico and in 262 municipalities. Their service is at best with 14 distribution centers located in 8 states of the country.
Now the stores are available online with an ecommerce channel and have a wide range of selection in electronics, innovative games, computer products, cell phones, home wares, kitchen wares, furniture, perfumes, home appliances, cameras, automobile accessories, audio accessories, toys and sport goods. They also include bakeries and pharmacies. They even reward points under loyalty programme for regular shoppers to get benefits plus offers benefit to customer in making payments through Visa, Mastercard, American Express and PayPal.