We are talking about a subsidiary company, Vans, active in America in the business of manufacturing of skateboarding shoes and other related apparel. The company is owned by VF Corporation and is headquartered in Costa Mesa, California, United States.
When it got started?
The company came into existence on 16th March, 1966 as the Van Doren Rubber Company which was started by Paul Van Doren, Gorden C. Lee and James Van Doren. The story of its start is quite interesting as Paul left out his intermediate school at the age of 14 in 1944 and found his interest towards horse race tracks. This passion of him was not appreciated by his mother so she insisted him to join at Randy’s where he use to sweep and make shoes. His hard work really paid him well with the position of Executive Vice President at the age of 34. He was then appointed to Randy’s factory in Gardenvale, California that was going in loss of a million dollars a month. He with his brother developed the factory in to profits within eight months and later decided to start their own brand.
He with his
brother James, Gorden C. Lee and Serge D’Elia started their own first store in Anaheim, California in 1966 displaying three styles of shoes on the rack. The business made to profit and finally merged with VF Corporation in 2004. In 2016, they celebrated 50 years of “Off The Wall” heritage with the launch of The Story of Vans campaign.
What makes them popular?
Their brand is known for representing the lifestyle of people of all ages on every continent thus helping the customers to express their individuality enriching their lives. They also offer incredibly supportive environment and collaborative people at work to serve at their best. They are called as the original action sports footwear company rooted with authenticity and creativity with focus on four pillars; action, sports, art, music and street culture in their manufacturing.
Now it is considered as the only brand to be included in all four categories of Transworld Snowboarding’s 2017-2018 “Tested & Approved” snowboard gear guide.