It is 1980 founded company and America’s ultra low cost carrier known for providing services in Caribbean, Bahamas and Latin America adding with around 65+ destinations. It is among the top 10 leading commercial airline services in United States and is being headquartered in Miramar, Florida. The company provides one with the affordable travel opportunities and works on maintaining a strategically low-cost structure directly making alignment with target market which helps in providing the basic services at low price with the range of optional services at additional charges.
The best thing about the airline is its cost effective fares and reliable on-time service with no frills that finally earn reputation to the company. As the airline industry is highly competitive with respect to fees, routes and services so what basically matters is to maintain the current conditions in order to keep hold on competitive stance in the industry. Spirit is following the same path offering amenities at low cost due to their reduced unit operating cost and the other cost cutting strategies. They are making their focus on reducing the overhead to offer services at low price. Some times they go for promotion based on advantages of social issues and breaking news. They also have an interesting feature of charging for that services which a customer uses finally raising it to the top. According to 2017 report, the company is running at 7th position by generating the revenue of $2.64 billion with net income of $420.60 million.
About its start
The company made its initial start in 1964 as Clipper Trucking Company which got turned into airline service, Charter One by Ned Homefeld making some travel packages to entertainment destinations in 1980. Gaining some profit they finally converted into Spirit Airline in 1992 by scheduling flights between Detroit and Atlantic City and also from Boston to Providence.
When the popularity rose?
Spirit resumed its charge in operating bases including Atlantic City, Chicago- O’Hare, Dallas, Detroit, Fort Lauderdale and Las Vegas but the real fame came with transition in fare planning and opting to ultra low cost and low fare. This brought the attention of travellers to the service offering the additional features on charge and costing for carry-on bags from passengers.
They have instituted their ‘unbundling’ strategy which removes out all the conveniences that other airlines afford. Fees for checked bags, fees for flight changes and no complementary in-flight beverages are some few cost trimming techniques employed thus making a come back with low fare. They also add on one customer desired feature that is paying just for the service that was used which is really a pioneering strategy of company. They even make up their revenue by earning from advertisement inside the flight. Due to its novel operations the company has gained a lot of market and also financial backing from investors and financiers.
In the end, we can say it as one of the most successful low-cost carriers operating in United States.