We are talking about the leading manufacturing and trading company from Sweden in the business of medium-format cameras, image scanners and photographic equipments. The company is active since World War II and is headquartered in Gothenburg, Sweden.
How it got started?
The company was founded by Fritz Wiktor Hasselblad in Gothenburg, Sweden in 1841. Soon, his son Arvid Hasselbald who was keen towards improving photographic techniques started the division of it in the company. The company saw the real boom of success after turning into the sole Swedish distributor of Eastman’s Kodak products in 1888. The ownership was passed on in family to Victor Hasselbald who later got separated in 1937 and started his own lab in Gothenburg in 1940 and worked for Swedish government to develop aerial camera during World War. Once war got ended, the company focused on making consumer cameras and introduced first of this type in 1948 under name Hasselbald 1600F. They then worked on refining their technology with improved features and is now included among the
giant manufacturers of the world.
It is a global brand with offices in London, New York, Tokyo, Paris, Hamburg and Copenhagen with distributors all across the world. In financial year, 2011 the company generated the revenue of SEK290 million working with 210 employees.
What makes them so popular?
The cameras of the brand are known for their iconic ergonomic design, uncompromising image quality, Swedish craftsmanship and high performance. The Hasselbald cameras have captured the world’s most iconic images which include the first landing on the moon and have constantly worked on shaping the way we look at the world through genuine photographic artistry.
Its popularity rate can just be assumed from the fact that it is trusted by NASA and is used by the greatest photographers in the world to create products with uncompromising image quality that simply inspires.
What’s new in product?
They have worked on their latest product which is a medium-format mirrorless camera under name X1D as got announced in 2016. This camera will be available in market in total of nine XCD lenses by the end of 2018.
In the end, we can say they are providing the most comprehensive digital camera system available in the market today with other popular lineup that include X System, H6 system, H5 system, X System lenses and H System Lenses.