We are talking about an American e-commerce company that is well known for its design-focussed products in market. They have passion of showing up new artists and designers in row of accessories, accent pieces and eye catching tech products. In 2014, it was ranked 3,213 on Alexa in April month.
How they started?
The company was introduced in market in 2010 by Jason Goldberg and Bradford Shellhammer getting its name as Fabulis and doing the business in social network for gay men. Later in June 2011 it focussed on daily designs and sales bringing up its level with a reach to 1 million members. At first of launch Shellhammer used to hand pick the goods for sale now a group of 25 select items which are featured. In 2012, they have increased out their workforce and launched a sister site Hem to offer furniture business. They are now working under parent organization PCH International being headquartered in New York City, New York, United States.
The company is still working successfully offering a wall where customers can place their choice of buying and can tweet on Fab.com. In short encourages shopper to discover and select through crowd sourcing.
For what are they popular?
They have much to present as a flash sale site ranging from vintage graphic posters to high end dining chairs and hand crafted terrariums. Some include in categories like pillows and throws, canvas, phones and tablet accessories, unframed prints, home accents, smart home gadgets, dining and entertaining, lighting, toys, games and craft kits, headphones and ear buds, bar and drinkware and storage and organizations with all in designer range.
Is it still on rise or has fallen?
The company experienced a sudden rise and fall in business. Within two years of its start the venture’s rise was as meteoric as anybody’s in Silicon Valley turning from a scratch to $250 million. Soon it observed a crash because it was burning $14 million a month and drop down the employee’s level from 750 to 30. Now it is acquired by Irish manufacturing company PCH for a mere $15 million re-launching as a new entity.