Why the Gazette continues to thrive in Colorado Springs
The Gazette has played a vital role in the health and prosperity of Colorado Springs for over 143 years. The Gazette has also won a Pulitzer Prize. It is situated in Colorado Springs, Colorado, United States.
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The company started in 1873 as The Colorado Springs Gazette where it was later changed to The Gazette in 1997. Ever since it continues to thrive in Colorado Springs.
Below is a list of reasons why The Gazette continues to thrive in Colorado Springs.
* Community building
It’s often assumed that for a company to prosper, it should actively take part in community building that is, giving back to society. This is why The Gazette, as a committed community partner, has a long history of giving back to society through civic investment. Their goal is mainly aimed at not only sustaining a unique quality of life but also improving it.
Through charitable endeavors, The Gazette provides hope of better opportunities to thousands of individuals and families by encouraging self-sufficiency and self-responsibility through community-based charity.
The Gazette has been a communal citizen since the founding of Colorado Springs and they continue to look forward to building and protecting the spirit and energy of the community.
* A Massive Audience
As a newspaper company, you need to have a bigger audience than the rest of your competitors to be able to thrive in the newspaper business.
That's why The Gazette, as an essential advertising source reaching an integrated audience in print and online of 122,200 daily and 168,700 on Sundays proudly thrives in the Colorado Springs. On average, The Gazette can reach up to 93,300 daily print readers.
* A broad market place
The Gazette has a broad market of advertisements, ranging from properties, jobs, cars, items, pets to services.
While some people read newspapers to be able to get the latest news in town, others only read the newspaper for information about a specific product or service that maybe they heard from or was referred by a friend.
This is why The Gazette provides a vast market for advertisements. It also specializes in the categories that one may be looking for. The best version of this is seen in their website.
* Experience
Nowadays, most newspaper startup companies end up failing. Why? Most companies hurriedly enter the business to overpower the long-existing companies in the market.
This makes the companies to continuously deliver the news without giving much attention to the quality of news, thus loss of trust from their customers.
The Gazette too failed in its first years of operations. Ever since it has continued to thrive and win the trust of its audience. This makes it the most trusted newspaper in Colorado Springs.
Conclusion
Having existed for 143 years, we can see that The Gazette has had a lot of experience in the newspaper industry and will continue to thrive even in the coming years.
Its active participation in community building is also a boost that continues to build its roots in the Colorado Springs.
References
https://en.wikipedia.org/wiki/The_Gazette_(Colorado_Springs)
https://gazette.com/