Cabela’s is a popular company involved in the direct marketing and specialty retailing operations of outdoor activities products. The company’s corporate headquarters is situated in Sidney, Nebraska, United States. The company was started in 1961 by Richard N. Cabela when he started selling products through local newspaper advertising. According to 2016 financial records, the company generates revenue of US$ 4.129 billion. There are more than 19,000 people operated by the company for controlling their operations in the United States.
The company work as a direct marketer and speciality retailer of shooting, boating, hunting, fishing, camping and other similar outdoor products. In the United States, they ship their catalogs to all 50 states that makes them one of the largest direct marketers across the country. In addition to that, they also have operations in more than 120 countries throughout the world. The slogan of the company is “World’s Foremost Outfitter”. The company has retail operations only in the United States and Canada where they operate around 80 stores. The company was acquired by Bass Pro Shops in October 2016 for a price of US$ 5.4 billion.
The portfolio of the company includes a great range of products for various outdoor activities. Additionally, they offer many clothing items such as outerwear, casual shirts, shorts, sweatshirts, shorts, fishing clothing, headwear, etc. You can also buy different types of footwear through Cabela’s for work, hiking, winter, and hunting. The company also involved in selling operations of electronics products.