The company is a New York based manufacturer and trader of women’s intimates and is well known for products like sleepwear, swimwear, lingerie, active wear and many more. They are considered as the disruptive e-commerce start-up which has revolutionised the lingerie industry by creating the comfort, affordability and fast fashion as its top priority.
The company got started by the founder Morgan Hermand-Waiche in 2012. The founder initially started working on the idea of such type of store while being in second year at Harvard Business School’s MBA program. She was keen towards the plan so for learning out management she joined a consulting firm McKinsey & Company spending out three years there.
Soon after receiving the investment from angel investors Fabrice Grinda and Jose Marin with Hermand- Waiche’s Harvard professor, the company was launched in March 2012 and managed to raise $2.5 million in second round of funding into the business by Ventech Capital, Redhills Ventures, Jaina Capital and US angel investors.
The work was
appreciated by the retailer companies and Adore Me was titled as the second fastest growing private retail company on the Inc.5000 list based on its sales in 2014. Not only this, it received the rank of 9th position on Crain’s list of New York’s 50 fastest growing companies in 2016 and in 2017 got placed in the list of Internet Retailer Top 1000 companies from DigitalCommerce360.
Adore Me has grown as a strong team of 140 employees across the United States and Europe with revenues growing from $1M in 2012 to $84M in 2016.
What they offer in products and how to order?
The products are sold out by company online and have a huge collection of lingerie, sleepwear, swimwear and related apparel. Among bra sizes they have range from 30A to 46G whereas also has the new collection of 88 pieces of swimwears in the standard and plus size. In 2016, they have launched out activewear collection sizes from petite to plus.
They offer the service online by making a purchase on one time basis or by adding up on a monthly subscription getting VIP membership.
Have they faced a lawsuit?
Yes, they were charged with fine of $1.38 million for about deceptive billing practices in November 2017 by the Federal Trade Commission.