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The airline industry is facing high skies alongside dips to ground levels. Social media is playing a key role in helping airlines to engage well with customers and in making booking of around 75 percent of air tickets online. Its being observed that regulations and directives on standardization will dominate the airline business in future. The safety, comfort and environmental factors are other important points to deal in this business. The technology has got advanced with satellite global positioning, advanced display and telecommunication which have made the air travel safer with ease.
In general trend, the oil prices got increased and even global traffic growth went slow thus European airlines made an aggregate net profit of $5.6 billion in 2017. The airlines are the future in transport and are increasing with a little pace.