Patanjali Overview
Patanjali is an Indian privately owned consumer goods company that got started in 2006 with a motive to manufacture herbal and mineral products. It is also considered among the fastest growing company of India which has generated the revenue of US$ 1.5 billion in financial year 2016-17 and is providing out employment to 200,000 employees.
They offer products in beverages, cleaning agents, foods, personal care products and Ayurvedic medicines.
When and how it started?
To promote Ayurveda, Baba Ramdev and Acharya Balkrishna thought of establishing Patanjali Ayurved Limited in 2006. They were in favour to use the latest technology to set out a world of new opportunities for people to learn more about herbs and establish a brand for Ayurvedic, herbal and wellness products in Indian market.
Why they are popular?
The brand sticks to the Indian belief in Ayurveda, natural remedies and hand medicines to cure diseases. Even the price offers discount of 20-30% compared to competition which makes the product accessible to many at low cost pack sizes also. The places of distribution chosen by them include Ayurvedic pharmacies which strengthen out their point to be with the Indian roots in Ayurveda. The products are easily accessible to shoppers and online retailers are also on demand to have their products in their stores like bigbasket.com and Amazon.
Baba Ramdev has further added a social cause to the identity of brand showing out the image of Pantanjali as a non-profit company that works for the development of the country further effectively appealing to the emotions of the masses.
What’s new?
The company is looking forward to make its expansion in apparel sector aside from food and grain market. They have planned to launch Patanjali jeans and are also looking for opening out Quick Service Restaurants that will offer customers with over 400 vegetarian fast food items with an initiative to use organic and healthy Indian ethnic and Ayurvedic recipes. As of June 2018, the launch of Patanjali Jeans has been postponed.
In the end, Indian market has turned good for home grown biggies as companies and Patanjali is one of the best examples in this case.
