Haier OverviewHaier Group Corporation
is an established name in the global consumer electronics and home appliances company. It is a Chinese company having their headquarters in Qingdao. The company’s annual revenue is more than US$ 29 billion, whereas their net income is around US$ 2.90 billion. The company has employed over 78,000 people in various countries across the globe. They have divided their operations into various divisions, such as Fisher & Paykel, Qingdao Haier, Hotpoint America, GE Consumer & Industrial, and Haier Electronics Group. The company was established in 1984 as Qingdao Refrigerator and they adopted their current name in 1992. In order to expand themselves globally, the company has acquired many companies that include Fisher & Paykel and appliance division of General Electric.
The company’s portfolio consists of a huge plethora of consumer electronics products that include both consumers as well as commercial items. In consumer category, they offer a refrigerator, washing machine, LED TV, split & window air conditioner, water heaters, and microwave ovens. On the other hand, the commercial category has commercial freezers and commercial air conditioners.
The company has production facilities and operations in lots of countries around the globe. It includes Malaysia, Indonesia, Philippines, Pakistan, Tunisia, Egypt, South Africa, Jordan, India, and United States. In addition to that, Haier is in a joint venture with the Venezuela government. The Indian headquarters of thecompany is situated in New Delhi. Furthermore, they were ranked as one of India’s top 20 most trusted brands in 2015.