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The retailing industry has taken a new dimension of dealing at internet and the person who provides so is online retailer. This is really a new type of innovative idea of doing business. Retailing business was highly dependent on in-store interaction between consumers previously but now internet has provided a new efficient and reliable way of buying a product. Amazon has established a way beyond network in this business of e-commerce. The products available on such retailing sites vary from a small needle to jewellery.
We also define it as by new term in net terminology i.e. E-tailing which means retailing over internet. The popularity has grown and the web is rapidly becoming a multibillion-dollar source of revenue for world businesses. Retailers are thus allowed to have their reach to global market with much larger target market to sell out their items or products. Retailers are now active with their services to provide best to consumers like postal and delivery on time that increases the interest and faith in consumer thereby positively affecting business. Retailers are being benefited from e-commerce but they must face on-going issues associated with utilizing the technology.