The style and quality in the watchmaking industry is best described by the Swiss brand Swatch that came into existence in 1983.
It is a subsidiary of The Swatch Group and is headquartered in Biel, Switzerland.
About its start
While there was a quartz crisis in the market in 1970s the Swiss and some savvy American newcomers marked a new phase for the watch industry turning out to watch as a fashion accessory.
In short, we can say that they created a sensation that spawned a new watch category. The Swatch Group was founded by Nicolas G. Hayek in 1983 and the company worked in the merger with two big Swiss watch groups, SSIH and ASUAG.
They have shown steady growth and now employ over 35, 000 persons in almost 50 countries. Their net sale amounted to CHF 7’960 million in 2017.
Talking about its initial start, it was started under the leadership of Ernst Thomke, Elmar Mock and Jacques Muller those who worked with the watch engineer team to re-popularise analog watches launching out their new collection of twelve models in 1983.
Soon with national popularity the company was taken over by Lebanese entrepreneur Nicolas G. Hayek in 1985 and became a major player in the world of wristwatch market.
Where are they active in world?
The company is a leading Swiss watchmaker and is one of the world’s most popular brands.
They operate 600 stores in over 50 countries which include Canada, China Australia, Brazil, Hong Kong, France, Germany, Italy, India, Mexico, Japan, Netherlands, Portugal, Taiwan, Spain, Saudi Arabia, Singapore, United Kingdom, and the United States.
Even the parts of the brand are used by other companies in the production of watches.
Some of its other brands are Omega, Rado, Certina, Mido, Tissot, Flik Flak, Calvin Klein, Hamilton, and Breguet.
Why are they so popular?
They follow the revolutionary concept and focus on creative design to make watches. With time they work to innovate and surprise the world with new models, collections and special editions.
They are also popular among sports like snowboarding, freeskiing, surfing, beach volleyball, and mountain bike slopestyle.
In the end, they have shown the world a new way to style their look with the genuine and quality range of watch lines.