Skechers Overview
Skechers is an American footwear company operating their operations across the world. The company established in 1992 and their head office situated in California, United States. In 2017, the revenue of the company was US$4.16 billion whereas the net income of the company in the same year was US$179.19 million. The organization employed more than 11,800 employees for providing their services across the world. The Skechers is the third biggest footwear brand in the United States. The company’s stores are situated in more than 2,715 locations in several countries like India, Hungary, Finland, Egypt, United Stations, Brazil and many more.
Robert Greenberg and Michael Greenberg founded the brand. The early products created by the company were boots and skate shoes. The company produces a variety of shoe products for men, women, and children. The brand launched their foundation in 2010 that raised money to help special-needs students with their parents.
Skechers Operations
The company provides their footwear products in categories named as Lifestyle divisions and Performance Divisions. In Lifestyle, Divisions consist of Skechers Memory Foam, Charity Line Bobs and Relaxed Fit comfort shoes whereas Performance Division includes SkechersGOrun and Gowalk footwear. The organization offers branded products such as bags, watches, eyewear and additional merchandise through licensing agreement. The company footwear advertised by celebrity named as Camila Cabello, Brooke Burke-Charvet, Kelly Brook, David Ortiz, Tony RomoandHowie Long. The company countersigned an endorsement deal with celebrity musician Ringo Starr in 2014.
To Men customers, the company offers shoes such as Sports, Casual, Relaxed Fit, Work and many more. Online website of the company provides accessories named as Socks, Sunglasses, Bags, Hats, Hat’s, Shoe Care, Watches and many more to customers.
