We are talking about a private subsidiary of parent organisation, GrubHub Inc. that is well known for its online food ordering service since 1999 in London, along with cities across the United States. The company is headquartered in New York City, New York and employees around 300+ people. The company has earned its name for being 4th among the fastest-growing private company in the United States in 2004 and was also selected by TIME magazine in 2006 for being among the 50 Coolest Web Sites.
When it got started?
The company came into existence in December 1999 with efforts of Jason Finger and Paul Appelbaum. Initially the website was launched under name SeamlessWeb having a web-based system for ordering food from restaurants and caterers. The company further expanded its business by joining hands with 12,000 restaurants, serving over 4,000 companies and having over 2,000,000 members in the United States and London. They made their move towards individual users and started taking personal orders from areas like Philadelphia, Washington DC, Chicago,
Austin, New York City, Boston, Miami, Houston, Los Angeles, San Francisco, Seattle and London. In 2006, they were acquired by Aramark Corporation, the company which is known to serve food in North America but in 2011 it again started as an independent equity after getting an investment of $50 million from Spectrum Equity Investors.
In 2013, the company announced its merge with GrubHub as a combined company falling for the connection with over 25,000 restaurants across the United States and London. The merge worked in better way and they started making profit by getting approximately 130,000 orders per day as per report of financial year 2013.
How they work or provide service?
Seamless provide service to their customers through website or by allowing them to order directly from their mobile app for Android, Blackberry, or iOS. One just needs to enter their respective address where the delivery is to be made and the company address them with the list of available restaurants that can deliver them food on time with a vast food menu. Customers choose and pay for the order electronically by entering their credit card or a company billing code. This order is then sent to the restaurant for further service to be completed on time. If one is residing or is on the way to near listed restaurant from where they have ordered then they have the option to self-pick their meal or otherwise they can also get it delivered.
Why they are popular?
The company has worked very well in simplifying the process of ordering meals and paying for those purchases thus making it easier to feed the office. They have put up the menu on top that is perfect for individual employee meals, group orders, lunch caterings and caterings for corporate meetings and events. They also help you save up to 30% on food-related costs making customers happy in all respect for whatever you’re in the mood for it, you’ve got it.
In the end, we can say they are the new brand in food ordering service.