Samsung is the South Korean conglomerate multinational brand that has a history of 80 years.
It is active in Thailand since 1989 and the place is considered to be one of the key markets in Asia with products like tablets, televisions, smartphones, wearables, audio systems, refrigerators, washing machines, microwave ovens, monitors, memory cards and air conditioners with many more on the list.
When it got established?
The main company was inaugurated on 1st March 1938 in Daegu, Japanese Korea by Lee Byung-Chul as a small trading company with just a count of 40 employees.
They initially started a business in dried-fish, groceries, and noodles. The business successfully ran by diversifying in many different areas and grown to Samsung C&T Corporation which is present at the day.
In Thailand, it started doing business in 1989 as Thai Samsung Electronics. Now the company holds the position of leading providers of consumer electronics, smartphones, wearable devices, and IT products.
They employ approximately 5,000 people across its sales, marketing and manufacturing divisions with the largest market shares in the mobile business, visual display, and digital appliance categories.
How is brand working in Thailand?
Thailand has recently been accorded with the status of a first-tier market by Samsung and this decision is based on the market reflects not only sales volume but takes account of how active Thais are on the internet.
Samsung is been looking for smartphone market penetration in Thailand as it counts almost 100% and the marketing budgets are in increasing in line with sales volumes.
What makes them popular?
Their vision to create the future and inspire the world has put forth them as the beloved brand, an innovative company, and an admired name.
They are known for delivering the best products and services in the world with a passion to discover new and optimal operation.
They are not only active in electronics but are also looking forward to fields like health care and automotive electronics.
What’s new on the chart?
Samsung electronics has gone for the launch of the newsroom in Thailand in August 2018 offering local media, partners, and consumers access to the company’s latest news and digital content.