is a web-based transportation network company working since 2009 and headquartered in San Francisco, California. It also has eye catching facilities of peer-to-peer ridesharing and food delivery. It is easily available through mobile apps and websites. Travis Kalanick and Garrett Camp founded out this service in 2009 which is now employing around 12,000+ employees worldwide covering 633 cities. They work with various service levels such as UberKIDS, UberPETS, UberPOOL, UberSUV, UberWAV and many such which are available as per the need of area. It is among the first ride-sharing business that maintains its brand name with reputation of being the first-mover plus representing effective talent management skills with innovation to create corporate culture.
How it works?
It basically works on location-based app. During its first start in 2009, its work was based on dynamic pricing model which may vary as per the distance and time projected and also the demand and supply for rides. The mode of payment is also based on the selected
preferences of rider which may be through, cash, Mobile wallet, Apple Pay, Google Play or Unified Payments Interface. The option of gratuity is also charged from rider’s payment. Market plays a vital role in its functioning depending upon economy, national pride and crime rate. The business was started earlier so it paves advantages for the company to be proactive and reactive in solving out customers issue rapidly. They have their bold motto “Beg for forgiveness rather than ask for permission” to enter into market. They are also active in taking more risks and applying innovation to deal with chaotic situation. Further, they have created cost effective techniques in business model limiting down the prices to expand faster.
What brings in the popularity?
The chances of it popularity increases with its work on corporate culture that further attracts skilled and talented individuals which brings in operational efficiency, reputation, quality and increased employee productivity. Also the input of customer centric and data driven culture adds creativity making it one of the few companies in Silicon Valley that hires large amount of employees with PHDs. Its first choice of improving customer satisfaction and user confidence has made it a reliable service of premium level at affordable prices.
Who are the target groups?
Mostly people who prefer luxury car ride are the ones on top list to go for Uber. We all are working better in social life and simple don’t want to hassle for driving in big cities and looking for a place to park. Thus people looking for upscale rides and are tech-savvy, trendy with busy and active lifestyle go for this app.
It is thus an app that incorporates fleet and driver management, social interaction between driver and passenger, taxi hailing and payment.