Professional Review About Seventeen Magazine
Just as the name suggests, Seventeen is an American magazine intended for teens. The magazine’s main audience is 13 to 19-year-old females.
The publication of the magazine was geared to inspire teen girls to become model workers and citizens.
Soon after its launch, the magazine has taken a more fashion and romance oriented approach in presenting its material while promoting self-confidence in young female teens.
The magazine was published first in September 1994 by The Atlantic Monthly Company and Walter Annenberg’s Triangle Publications.
History
Helen Valentine, the first editor of the magazine, was very passionate about providing the teenage girls with working role model women and information about their development.
It enhanced the teenagers as the primary consumers of the popular culture. In July 1944, King Features Syndicate began running Teena, a comic strip that was created by cartoonist Hilda Terry, which focused on the typical life of a teenager.
Teena ran in international papers for twenty years. After seventeen was launched in 1944, the magazine’s promotion director, Estelle Ellis Rubenstein allowed advertisers to access the life of teenage girls through Teena and auctioning advertisements at the same time.
Two years after its launch, the magazine surveyed to gain a better understanding of their audience.
The magazine today not only provides information to manufactures on satisfying teenagers’ consumer demands but also, entertains and promotes self-confidence among young women.
In 1988, News Corporation bought Triangle and sold Seventeen to K-III Communications (present PRIMEDIA) in 1991. PRIMEDIA again sold the magazine to Hearst in 2003.
Corporate Affairs
The magazine’s headquarters based in New York City, United States. It’s headed by Kristin Koch who is the Executive Director. The magazine’s publishing is done by Hearst Corporation.
They make up to a total of 2,020,492 sales every year. Since its inception, Seventeen has since used four different logos.
The first logo was used from September 1944 to June 1977.
It was again reused from 2004 to date. The second logo was in use from June 1977 to August 1992.
The third logo was used between August 1992 and February 2002 and the fourth logo was only used from February 2002 to January 2004.
Other Ventures
Apart from magazines, Seventeen has also published books for teens, addressing topics such as beauty, style, health, fitness and college life.
It has also sponsored some events like Project Runway: Threads and Project Runway: Junior (currently sponsoring), and America’s Next Top Model.
The magazine has also made it in the filming industry after it partnered with ABC Family in 2011 to make a film about cyberbullying called Cyberbully. The movie tries to create awareness of cyberbullying.
Sum Up
Since its inception, Seventeen magazine has made positive impacts on the lives of teenage girls. This effect has made it thrive in the market despite tight competition from its rivals.
Today, it remains a popular brand on newsstands. The magazine has also made a lot of international editions such as South African, Hispanic American, Indian, Malaysian, Thai, Seventeen Singapore and The Japanese edition among others.
References
https://en.wikipedia.org/wiki/Seventeen_(American_magazine)https://www.seventeen.com/about/a8/contact-us/