Polaroid is a private company who is involved in the brand licensing & marketing operations of their consumer electronics products to other organizations. The corporate headquarters of the company is situated in Minnetonka, Minnesota, United States. The main products licensed by the company are instant films, instant cameras, action cameras, and digital cameras. Presently, this company is owned by PLR IP Holdings.
The company is considered as one of the most trusted named in the technological world. They started their operations in 1937 under the guidance of its founder Edwin H. Land. However, they have now become a household name and sell over 50 kinds of films and over 100 camera related accessories. The company operates in the different countries under the various brand names, such as the Polaroid Asia Pacific International, Polaroid Australia Pty Limited, and many more.
Polaroid Important Facts
The company has an employ force of approximately 3,000 people who complete all their task, ranging from researching to manufacturing. During its peak time in 1991, the company has a revenue of more than US$ 3 billion. The owner of the company is Oskar Smolokowski who buy it in 2017. The Chief Executive Officer of this licensing company is Scott W. Hardy. The company has gone through bankruptcy twice since its foundation. The first one was in 2001, whereas the second one takes place in 2008.