Hot Topic
Hot Topic is one of the most popular counterculture clothes and other similar items in the United States. The company is owned by the Sycamore Partners. They have divided their operations into two different divisions, such as Box Lunch and Blackheart Lingerie. The products of the company are sold through their stores as well as online. The annual revenue of this clothing brand is more than US$ 900 million.
Almost 2/5th of the company’s sales generated by selling t-shirts. The company mainly focuses the customers who love video gaming and rock music. There are more than 640 stores operated by the company in the various cities across the country. More than 70% of their stores are situated in the shopping malls. The company was established in November 1989 by Orv Madden. Presently, the corporate headquarters of the company is situated in City of Industry, California, United States.
Hot Topic Sponsorship
Over the past ten years, the company has sponsored a great number of music events that include Black Veil Brides 2014, Rockstar Energy Drink Mayhem Festival Tour 2008 & 2009, Taste of Chaos Tour 2008, Sounds of the Underground Tour 2007, and Ozzfest Concert Tour 2004.
Hot Topic Products
There is an extensive range of clothes sold by the company for teens and young adults, such as hoodies, sweaters, jeans, tanks, tops, shoes, sweaters, socks & tights, music tees, cartoon tees, superhero tees, and many more. In addition, HotTopic also sell accessories, like hats, shoes, gloves, body jewelry, belts, sunglasses, backpacks, and totes.
